Margarita Hakobyan
Businesswoman and an entrepreneur that is addicted to creating. Founder and publisher of Solopreneurs. As an owner of several businesses, she brings a wide range of education and experience including business strategy, business ethics and leadership.
Why Free Food and Cheap Gifts Won’t Keep Your Talent
You should understand that offering free lunches or small gifts to your employees has its limits. These perks alone won't significantly improve...
Does Wearing Glasses You Don’t Need Make You Look Smart?
In the world of business, it sometimes seems like any edge you can get is an important one. Currently, there's a fashion...
5 Important Things Your Prospects Need To Know About You
Let’s face it. Selling isn’t easy, is it?
Persuading prospects to become paying customers can often be a challenge.
Should You Quit Your Job Without A Solid Business Plan
Every entrepreneur experiences a moment when they realize they've hit upon a business idea that could make them a millionaire. If they're...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
Can You Find Success Through Copying Another Start-Up
It's a valid question. After all, isn't that one of the most common things we think when we see some simple product...
How Employees Put Your Data at Risk Without Realizing It
In every business, it's an acknowledged truth that your biggest risk will always be your own employees. Retail businesses see this and...
Stay Cash Solvent In Your First Year Of Business
According to the Small Business Administration, almost 33% of businesses fail in their first two years of operation. While there are many...
Is Paid Maternity Leave Good For Business Growth
Roughly half of the U.S. workforce consists of women, many of them married. Becoming a new parent can be daunting for women...