What Do Small Businesses Get Wrong When Hiring Content Marketers?
We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
Pros and Cons of Outsourcing Content Marketing
Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
Why Content Marketing Works
Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...
How To Build A Content Marketing Machine
When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
