Marketing

Business marketing news and resources for startups and self employed solopreneurs.

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Why You Should Use a Mix of Online and Local Advertising

As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
outsourcing content marketing

Pros and Cons of Outsourcing Content Marketing

Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
social media marketing

Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
print media

7 Effective Ways to Reduce Subscription Cancellation Rates

Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
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6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
content marketing

Why Content Marketing Works

Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...
The White House

4 Marketing Lessons from Hillary, Bernie and the Donald

Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
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What You Need To Know About Affiliate Marketing Programs For Your SaaS

We are all familiar with the basic concept of Affiliate Marketing. Bloggers or social media mavens sign up on your website to be affiliates...
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Mega Pointers and Tips In Social Media Marketing

The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...

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